* { box-sizing: border-box; }
body { font-family: var(--font-family-sans); margin: 0; background: var(--color-bg); color: var(--color-text); line-height: 1.6; }
h1, h2, h3 { font-family: var(--font-family-display); font-weight: var(--font-weight-bold); line-height: 1.1; letter-spacing: -0.02em; text-wrap: balance; margin: 0; }
p { margin: 0; }
a { color: var(--color-accent-text); }
.wrap { max-width: 1180px; margin: 0 auto; padding: 0 var(--space-5); }

.panel { background: var(--color-surface); border: 1px solid var(--color-border); border-radius: var(--radius-lg); padding: var(--space-8); }

.notice { padding: var(--space-4); border-radius: var(--radius-md); border: 1px solid var(--color-border); font-size: var(--font-size-sm); }
.notice--success { border-color: var(--color-success); color: var(--color-success); }
.notice--warning { border-color: var(--color-warning); color: var(--color-warning); }

a:focus-visible, button:focus-visible, input:focus-visible, summary:focus-visible {
  outline: 2px solid var(--color-focus);
  outline-offset: 2px;
}

.nav__cta { color: var(--color-ink-bg) !important; background: var(--color-accent); padding: var(--space-2) var(--space-4); border-radius: var(--radius-md); font-weight: var(--font-weight-semibold) !important; }
.nav__cta:hover { background: var(--color-accent-text) !important; }

.cta-arrow { display: inline-flex !important; align-items: center; gap: var(--space-3); }
.cta-arrow__icon {
  display: inline-flex; align-items: center; justify-content: center;
  width: 1.5rem; height: 1.5rem; border-radius: var(--radius-full); flex-shrink: 0;
  background: color-mix(in srgb, var(--color-ink-bg) 14%, transparent);
  transition: transform 0.2s var(--ease-out-quart);
}
.cta-arrow:hover .cta-arrow__icon { transform: translate(2px, -2px); }
@media (prefers-reduced-motion: reduce) {
  .cta-arrow:hover .cta-arrow__icon { transform: none; }
}

section.content { padding: var(--space-10) 0; }
section.content h2 { font-size: var(--font-size-headline); }
section.content > .wrap > p.lede { color: var(--color-text-muted); font-size: var(--font-size-lg); max-width: 60ch; margin-top: var(--space-3); }

.steps, .loop-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-8);
  margin-top: var(--space-10);
  position: relative;
}
.loop-steps { grid-template-columns: repeat(4, 1fr); }

/* The connecting rail behind the step circles — a genuine ordered sequence (the check
   really does run crawl → score → fix, in that order), so numbering earns its place here.
   Approximate center-to-center inset rather than a per-column calc; it sits behind the
   circles as a quiet connective cue, not a precision diagram. */
.steps::before, .loop-steps::before {
  content: "";
  position: absolute;
  top: 64px;
  left: 14%;
  right: 14%;
  height: 2px;
  background: var(--color-border);
  z-index: 0;
}

.step { position: relative; z-index: 1; text-align: center; }
.step__num {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 128px;
  height: 128px;
  margin: 0 auto;
  border-radius: var(--radius-full);
  background: var(--color-surface);
  border: 2px solid var(--color-border);
  font-family: var(--font-family-display);
  font-size: var(--font-size-3xl);
  font-weight: var(--font-weight-bold);
  color: var(--color-text);
}
.step--answer .step__num {
  background: var(--color-accent);
  border-color: var(--color-accent);
  color: var(--color-accent-contrast);
}
.step h3 { font-size: var(--font-size-lg); margin-top: var(--space-4); }
.step p { margin-top: var(--space-2); color: var(--color-text-muted); font-size: var(--font-size-sm); }

@media (max-width: 860px) {
  .steps::before, .loop-steps::before { display: none; }
  .step { text-align: left; }
  .step__num { width: 72px; height: 72px; font-size: var(--font-size-xl); margin: 0; }
}

.checks { margin-top: var(--space-8); border-top: 1px solid var(--color-border); }
.checks__row { display: flex; align-items: baseline; gap: var(--space-4); padding: var(--space-5) 0; border-bottom: 1px solid var(--color-border); }
.checks__weight { font-family: var(--font-family-mono); font-size: var(--font-size-sm); color: var(--color-accent-text); font-weight: var(--font-weight-semibold); width: 4.5em; flex-shrink: 0; }
.checks__row h3 { font-size: var(--font-size-base); }
.checks__row p { margin-top: var(--space-1); color: var(--color-text-muted); font-size: var(--font-size-sm); max-width: 65ch; }

.agency-cta {
  background: var(--color-bg);
  color: var(--color-text);
  position: relative;
  overflow: hidden;
  border-top: 1px solid var(--color-border);
  border-bottom: 1px solid var(--color-border);
}
.agency-cta::after {
  content: "";
  position: absolute;
  top: 50%;
  right: -60px;
  width: 340px;
  height: 340px;
  transform: translateY(-50%);
  background: url("/icons/o-mark.png") center / contain no-repeat;
  opacity: 0.16;
  pointer-events: none;
}
.agency-cta .wrap { position: relative; display: flex; align-items: center; justify-content: space-between; gap: var(--space-8); flex-wrap: wrap; }
.agency-cta h2 { color: var(--color-text); max-width: 28ch; }
.agency-cta p { color: var(--color-text-muted); margin-top: var(--space-3); max-width: 42ch; }
.agency-cta__actions { flex-shrink: 0; }
.agency-cta__note { font-size: var(--font-size-xs); margin-top: var(--space-2) !important; text-align: right; }

/* The one highest-conviction CTA per page: solid ink fill with a gold icon circle,
   matching the brand pack mockups' "Book a strategy call" treatment — bolder than the
   standard teal nav__cta, reserved for this single moment. */
.agency-cta .nav__cta {
  background: var(--color-text) !important;
  color: var(--color-bg) !important;
}
.agency-cta .nav__cta:hover {
  background: var(--color-ink-surface) !important;
}
.agency-cta .cta-arrow__icon {
  background: var(--color-accent-gold);
}

@media (max-width: 860px) {
  .agency-cta::after { display: none; }
}

.faq { max-width: 72ch; margin-top: var(--space-8); }
.faq details { border-bottom: 1px solid var(--color-border); padding: var(--space-4) 0; }
.faq summary { cursor: pointer; font-weight: var(--font-weight-semibold); list-style: none; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; float: right; color: var(--color-accent-text); font-family: var(--font-family-mono); }
.faq details[open] summary::after { content: "\2212"; }
.faq p { margin-top: var(--space-3); color: var(--color-text-muted); font-size: var(--font-size-sm); }

.evidence { margin-top: var(--space-8); }
.evidence-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-6); }
.evidence-caption { margin-top: var(--space-4); color: var(--color-text-muted); font-size: var(--font-size-sm); max-width: 64ch; }
@media (max-width: 860px) {
  .evidence-grid { grid-template-columns: 1fr; }
}

/* Plain legal/content pages (privacy, terms, glossary). */
.legal { max-width: 72ch; }
.legal h1 { font-size: var(--font-size-display); }
.legal__updated { color: var(--color-text-muted); font-size: var(--font-size-sm); margin-top: var(--space-2); }
.legal h2 { font-size: var(--font-size-headline); margin-top: var(--space-8); }
.legal p { margin-top: var(--space-4); color: var(--color-text-muted); }
.legal ul, .legal ol { margin-top: var(--space-4); padding-left: var(--space-6); color: var(--color-text-muted); }
.legal li { margin-top: var(--space-2); }
.legal strong { color: var(--color-text); }

.trust-strip { display: flex; align-items: center; gap: var(--space-4); background: var(--color-surface); border: 1px solid var(--color-border); border-radius: var(--radius-lg); padding: var(--space-5) var(--space-6); margin-top: var(--space-8); }
.trust-strip__icon { flex-shrink: 0; width: 2.25rem; height: 2.25rem; border-radius: var(--radius-full); background: var(--color-accent); display: flex; align-items: center; justify-content: center; color: var(--color-text); font-family: var(--font-family-display); font-weight: var(--font-weight-bold); }
.trust-strip p { color: var(--color-text-muted); font-size: var(--font-size-sm); max-width: 65ch; }
.trust-strip strong { color: var(--color-text); }
@media (max-width: 860px) {
  .trust-strip { flex-direction: column; align-items: flex-start; }
}

@media (max-width: 860px) {
  .steps { grid-template-columns: 1fr; gap: var(--space-6); }
}

/* Scroll reveal — visible by default (progressive enhancement). Only once JS confirms
   it can actually observe and reveal elements (html.js-reveal, set synchronously in
   <head> before paint) do .reveal elements start hidden; IntersectionObserver then adds
   .is-visible once each one enters the viewport. A page with JS disabled, a headless
   renderer, or a hidden background tab never ships blank content. */
.reveal { transition: opacity 0.7s var(--ease-out-expo), transform 0.7s var(--ease-out-expo), filter 0.7s var(--ease-out-expo); }
html.js-reveal .reveal { opacity: 0; transform: translateY(24px); filter: blur(4px); }
html.js-reveal .reveal.is-visible { opacity: 1; transform: none; filter: none; }
.steps .reveal:nth-child(1) { transition-delay: 0ms; }
.steps .reveal:nth-child(2) { transition-delay: 90ms; }
.steps .reveal:nth-child(3) { transition-delay: 180ms; }
.checks__row.reveal:nth-child(1) { transition-delay: 0ms; }
.checks__row.reveal:nth-child(2) { transition-delay: 70ms; }
.checks__row.reveal:nth-child(3) { transition-delay: 140ms; }
.checks__row.reveal:nth-child(4) { transition-delay: 210ms; }
.faq details.reveal:nth-child(1) { transition-delay: 0ms; }
.faq details.reveal:nth-child(2) { transition-delay: 70ms; }
.faq details.reveal:nth-child(3) { transition-delay: 140ms; }
.faq details.reveal:nth-child(4) { transition-delay: 210ms; }
.agency-cta .wrap .reveal:nth-child(2) { transition-delay: 100ms; }
@media (prefers-reduced-motion: reduce) {
  html.js-reveal .reveal { opacity: 1; transform: none; filter: none; transition: none; }
}